History was made in Dakar, Senegal on Friday, when the West African Football Union (WAFU) Zone A and B signed a new partnership deal with one of the leading world premium sports broadcasters, America’s FOX Sports.
The landmark deal will see new long-term investment injected into the development, training and support of West African football over the next 12 years.
Every West Zone A and West Zone B Cup match to be broadcast for the first time, exclusively by FOX Sports, across Africa with the ambition to air globally.
A full roster of sporting events created, including two bi-annual zone tournaments and quarterly events for men’s, women’s and youth teams.
This landmark deal will make FOX Sports the home for West Zone A and West Zone B football, and will ensure that for the first time, every Zone West A Cup and Zone West B Cup match will be broadcast for football fans across Africa.
Accordingly, US $2 million per year deal for the next 12 years (US$24m) will be made available.
The first series of tournaments are scheduled to take place in the summer of 2017 and will be broadcast exclusively by FOX Sports.
This partnership will expand the reach of WAFU across 24 countries, with the potential for matches and tournaments to be broadcast across the global FOX Sports network.
Alongside the revitalized bi-annual tournaments, FOX Sports along with West Zone A and West Zone B will create, produce and broadcast a range of regional quarterly events, focused on the expansion of the entire football ecosystem in West Africa.
Events for the U17, U20, U23 and core women’s teams are being planned, along with seminars and workshops on a range of subjects to increase skill development on and off the pitch.
These include bespoke training for club doctors and personal finance management training for players with more sessions to be announced in the coming months.
Speaking during the signing, which has in attendance the leadership of the 16 WAFU countries, the president of the two zones, Augustin Senghor of Zone A and Kwesi Nyantakyi of Zone B both agreed that it was a new dawn for football development on the zone.
“Today is a great day for both WAFU Zone A and B nations and our fans,” Senghor, who is also the Senegal FA President, said.
“The support of FOX Sports as a global leader in sports broadcasting will help us further develop and promote our football. WAFU A and its member associations/federations are delighted with this landmark partnership and look forward to creating the best events for the supporters.”